Wednesday, September 30, 2009

USA 2009 - International

We have just come back from a very productive trip to the USA. The Executive MBA class spent one week at Vanderbilt University, Profs. Renata Spers and I worked on post-doctoral research projects with Vanderbilt, and I gave a class on the Future Vision for Brazil at the Vanderbilt Center for Latin American Studies.

After a very full week, the FIA staff traveled to Miami and hosted on Saturday, 26th September an open house information session at the downtown Hilton Hotel. There, we met with prospective students, and presented the FIA International MBA to candidates from the US who are interested in starting in our February 2010 class.

At Vanderbilt University, besides a strong program of classes on Marketing managent, branding and pricing, we traveled to visit Fedex, Nissan and jack Daniels. The FEDEX Superhub in Memphis, is an amazing overnight operation, where 130 planes are off-loaded, turned around and loaded with more than 1.5 million packages sorted by destination in a 3 hour period. At Nissan, we toured the plant and an operations VP explained how they operate the most productive automobile factory in the USA, and in the Jack Daniel factory, we could see at first hand how they have built a brand for bourbon ( actually, a Tennessee Whisky) which is the 5th most consumed whisky brand in the world.

Our group was very impressed by a presentation by Mr. Mark Emkes, CEO of Bridgestone-Firestone – Americas responsible for all activities from Alaska to Tierra del Fuego. Base on 22 years of international experience, including Dubai, Spain, Argentina and two long periods in Brazil, Mr Emkes made it very clear that straight talk, clarity of goals and respect for cultural diversity are fundamental ingredients for success in an international career.

An international seminar like this helps us learn across borders, and helps us understand some of the fundamental strengths and capacity for change of the American economy and society, who are critically reviewing recent mistakes and discussing changes and a new positining in a more equal and diversified world order. For our students who did not take part in this trip, we will as usual summarize the main topics and go into more depth in the international sessions on the 1st and 2nd of October.

Regards, James Wright

Monday, September 14, 2009

Miami Information session

FIA Business School — International MBA in Brazil

We are having an information session in the USA for anyone interested in attending our one year full-time International MBA Program in English.

Please RSVP and pass the invitation on to friends and contacts who might be interested.

Date: Saturday, 26 September 2009
Time: 11:00 - 16:00
Hilton Miami Downtown
1601 Biscayne Blvd
Miami, FL