Internationalization Strategy of Coteminas
quarta-feira, 5 de maio, 2010 Notícias Ivana
Josué Gomes da Silva, president of Coteminas presented the sucess story of Coteminas in their domestic growth and internationalization drive into global markets.
Josué Gomes, who obteined this MBA at Vanderbilt University, told a joint group of FIA and Vanderbilt students how he led Coteminas from being a local company in a market challenged by cheap chinese imports to being a global player.
Investing in technology, increasing efficiency, agressively merging with its major U.S competitors and reducing costs, Coteminas was transformed into Springs Global to become an international powerhouse, with 25.000 employees and globally recognized brands in bath towels and bed linen, with ower 3.5 billion reais of assets.
In this presentation Josué Gomes impressed all the participants with his knowledge of business strategy and the fundamental importance of financial management methods applied to his strategic decision process, which he attibuted in great part to his strong MBA education.
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