Showing posts with label Competição de Casos. Show all posts
Showing posts with label Competição de Casos. Show all posts

Thursday, February 4, 2016

Serie - John Molson Case Competition - Adam Dugan Strott Testimonial


Adam Dugan Strott, International MBA student and also part of the John Molson Case Competition team. Adam is American and graduated in Film Production. Before he came to Brazil in 2015 he was a Sales and Marketing Administrator. In April this year he will graduate from the Full Time International MBA, a one year course at FIA Business School. Take a look at his testimonial of his experience during the competition:
(Learn more about our course: http://www.fia.com.br/internationalmba)
Within the realm of business, competition breeds innovation, and, through that evolution, a culture is fostered that perpetuates these ideals. With its participation in the 2016 John Molson International MBA Case Study Competition, FIA is continuing to lay the groundwork for a future exchange of knowledge and experience gained through the sport of analyzing and presenting business cases in a competitive environment. These were never more apparent than how the team recognized and utilized the three central thematic elements of this year’s event of competing, connecting and innovating.
From the moment of the first opportunity to meet the other teams, we immediately understood the complex dynamic that exists between us all, as oft does between coworkers and even businesses. They were both potential allies and fierce adversaries. They wanted to be our friends, as we did theirs, but not for one moment did we, nor they, forget the roles that we each were there to fill. The spirit of camaraderie that eventually arose was forged through the fires of competition, and while one team sought to topple the other, we all sat together to cheer the winner, as it was our combined efforts in the competition that brought them to the podium.
Of course, the challenge of being locked in room for three hours with a complex case was exacerbated by the pressure of knowing that our conclusion would be presented to a panel of professionals with illustrious backgrounds and experiences. It was through this crucible that our team, most of whom were merely acquaintances not but a few weeks previous, quickly created an internal synergy that manifested itself through our focus and presence. It was at this moment that we truly understood and embraced one of the competition's central themes of connection. We not only connected with one other as we disseminated cases and worked together under pressure, but connected with the judges, exhorting them to believe in our recommendation through our confidence in ourselves and solutions.
However, the growth that our team, FIA’s team, experienced was not limited to our ability of breaking down a case quickly and decisively, and presenting it therein. No, it had also manifested itself through the relationships fostered throughout the process, through developing a fair competitive spirit, and through our ability to create new and innovative ideas. While perhaps we had not the strongest analytical background, our team found itself with an advantage in its generation of creative solutions. This was our wheelhouse, and used to our fullest advantage, and one that was honed through continuous practice throughout the week.
Ultimately, through the guidance of our coach, we had gained the skills and the confidence necessary, which were not present before the competition. She pushed us forward when we needed motivation, and spared no detail in what we needed to succeed when we had failed. It was through her tutelage directly that we won twice in one day, one of the few teams to do so. Ultimately, this competition is more than event, but it is an experience that will forever have an impact on the way we approach problems and develop solutions. For a group of MBA candidates, this is the greatest lesson that any could receive.

Tuesday, February 2, 2016

Série - John Molson Case Competition



Essa semana daremos início a série de “John Molson Case Competition”, que aconteceu em Janeiro no Canadá. Vamos compartilhar os desafios enfrentados por nossa equipe do International MBA do Profuturo FIA. É a terceira vez que tomamos parte nesta competição internacional e fomos a primeira escola de negócios brasileira a participar.
Esse a equipe formada pelos alunos do International MBA e Americas MBA, da esquerda para a direita na foto: André Felipe Torres, Marco Aurélio Gehlen, Felix Haubold, Adam Dugan Strott e pela “coach” Samantha Mazzero. No início da competição nossa equipe foi desafiada pelos cases da UNIQLO e Maggi Noodles. Samantha comenta como foi esta etapa: 

This week we will begin a series of posts relating to the "John Molson Case Competition", held in January in Canada. We will share the challenges faced by Profuturo FIA’s International MBA team. This is the third time we take part in this international competition, being the first and only Brazilian business school to participate. This team is formed by International MBA and Americas MBA students, from left to right in the photo: André Felipe Torres, Marco Aurélio Gehlen, Felix Haubold, Adam Dugan Strott and the team’s Coach, prof. Samantha Mazzero. At the beginning of the competition, our team was challenged to provide solutions to the cases UNIQLO and Maggi Noodles. Samantha shares her experience in this round:

“UNIQLO: A supply chain going global”
“Embora o título levasse a acreditar que se tratava de um problema relativamente tático de “supply chain”, o problema central ultrapassava esta questão e solicitava por endereçar novas estratégicas de crescimento global, como se posicionar em novos mercados considerando suas respectivas culturas e perfis de consumo. O Caso também requeria um plano estratégico de crescimento a longo prazo, prioridades nas escolhas dos novos mercados e principalmente como manter a alta qualidade a baixos preços, especialmente nos mercados ocidentais. Um caso longo, complexo e profundo. Nesta rodada enfrentamos a Universidade de Kent (EUA), considerada como grande revelação de 2015. Desta vez a equipe FIA venceu a batalha por unanimidade dos juízes e o “feedback” oficial fornecido pelos mesmos destacou a forma criativa de pensar “fora da caixa” e muito bem estruturada em termos de posicionamento de marca. Outro ponto alto destacado pelos juízes foi a consistência do plano estratégico com a viabilidade financeira e a capacidade de argumentação durante a sessão de perguntas e respostas. ”

“UNIQLO: A supply chain going global”
"Although the title led to believe that the case involved a relatively tactical supply chain problem, the central issue surpassed this and asked to address new strategies for global growth, how to position oneself in new markets considering their respective cultures and consumption profiles. The case also required a strategic plan for long-term growth, priorities in the choice of new markets and, mainly, how to maintain high quality at low prices, especially in Western markets. An extensive, complex and profound case. In this round, we faced the University of Kent (USA), considered the great revelation of the 2015 edition. The FIA team won the battle by unanimous vote of the judges with official "feedback" emphasizing our creative "out of the box" thinking and structured thought in terms of brand positioning. Another point highlighted by the judges was the consistency of the strategic plan with financial viability and reasoning ability during the questions and answers session."

”Maggi Noodles in India: The revival challenge”.
“Um caso extremamente instigante sobre gestão de crise e de como retomar o crescimento após um incidente de controle de qualidade que estava em desacordo com a regulamentação alimentar imposta pelo Governo Indiano. O caso demandava a elaboração de um planejamento estratégico de comunicação para gestão e contenção de crise. A equipe propôs uma solução inteligente e consistente, onde uma parceria junto ao Governo Indiano e o desenvolvimento de uma versão com nutrientes do antigo “noodles” seria lançado, subsidiado por uma campanha de alimentação saudável no país. O “timeline” proposto foi elogiado pelos juízes, assim como a demonstração financeira de sua viabilidade. Com esta proposta, ganhamos da Porto Business School, que obteve a segunda colocação em 2015 e foi um dos semifinalistas de 2016. Uma das equipes mais fortes e preparadas.”
(Saiba mais sobre nossos cursos:http://www.fia.com.br/executivo)

”Maggi Noodles in India: The revival challenge”.
"An extremely thought -provoking case of crisis management and how to resume growth after a quality control incident that was at odds with the food regulations imposed by the Indian government. The case demanded the development of a strategic communications plan for crisis management and containment. The team proposed an intelligent and consistent solution, comprising a partnership with the Indian government as well as the development and launch of a “noodles with nutrients” version, supported by a healthy food campaign in the country. The judges praised the "timeline" proposed, as well as the financial viability demonstrated. With this proposal, we won over Porto Business School, who won second place in 2015 and was a finalist in 2016. One of the strongest and most prepared teams."
(Learn more about our MBA programs: http://www.fia.com.br/internationalmba)

Tuesday, October 7, 2014

1st PROFUTURO-FIA Case Solution Competition

O Profuturo FIA inaugurou em 2014 o "1st PROFUTURO-FIA Case Solution Competition", alinhada a tendência das mais renomadas escolas de negócios do mundo. 

Os primeiros concursos de solução de casos originaram-se nos Estados Unidos e com o crescimento do prestígio destas competições, deu-se início a um expressivo número de concursos ao redor do mundo. Dentre as razões que tornaram estes concursos em um fenômeno internacional, reside o fato da aplicação de conceitos e modelos teóricos em uma situação do “mundo real”, aliada a utilização das habilidades adquiridas pelos participantes ao longo de suas carreiras.

No Profuturo FIA o concurso ocorreu em duas etapas, onde grupos compostos por três alunos receberam um caso para ser solucionado em 10 dias, em cada etapa. Os grupos desenvolveram e apresentaram suas respectivas análises, recomendações e plano de ação que compunham a solução proposta, por meio de um documento escrito e um vídeo. O vídeo os desafiou a apresentar suas soluções de forma clara e objetiva, desempenhando o papel de consultores de negócios.

Os casos propostos tinham por objetivo promover a aplicação conceitual multidisciplinar dos modelos teóricos tratados em aula, que colaborou para o desenvolvimento do raciocínio lógico e objetivo no tratamento de uma situação real, para a tomada de decisão estratégica.

Nesta primeira edição concorreram 8 grupos compostos por alunos dos cursos de MBA Executivo, Internacional MBA e Americas MBA.
Os grupos participantes apresentaram alta performance em ambas etapas do concurso, o que resultou em uma competição acirrada.
Os vencedores foram anunciados em 29 de setembro e os 3 primeiros colocados foram:

Adriana Dionizio Martins
Raquel Orsati Clara
William Soares Vidal

Como resultados alcançados, recebemos soluções apresentadas com excelência e um alto grau de interesse da comunidade de alunos, especialmente em discutir as diferentes formas de solucionar um mesmo problema “real”.

Este forte interesse levou a direção do PROFUTURO a desenvolver “1st PROFUTURO-FIA Case Solution Workshop”, que será comunicado aos alunos em breve.